The Unofficial ZestADZ Publisher Blog

Description

This blog explains how to setup and manage mobile advertising marketing programs. Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices. According to strategy analytics, the mobile advertising industry will reach $14.4 billion in 2011.

Mobile advertising is different than other forms of media advertising. Ads can be targeted to very specific types of users, triggered to display at specific times, and have several new real-time interactive options. As a result, mobile ads have a much higher value than other types of advertising. Mobile ad click through rates of 3% to 4% are not uncommon.

Mobile Advertising Operation

This figure shows how a mobile advertising system can work. In this example, a company creates and submits a small banner ad to a mobile advertising network and selects location, time and category as the ad promotion criteria. The mobile advertising network submits these ads to multiple mobile networks and keeps track of the transmission, selection and response to these ads. The mobile system operators review the capabilities of the mobile devices in their network to determine which devices can receive and respond to mobile ads.

Moible Advertising Network

This figure shows how a mobile advertising network can operate. The mobile ad network receives and reviews mobile ads from content providers or mobile agencies along with the ad campaign name and criteria. If the ads conform to the required guidelines and are approved, the mobile ad network can forward these ads to mobile carriers that have been defined by the mobile ad campaign. The mobile carrier or their portal operators receives and delivers the ads to the appropriate channels and report the status of ad delivery to the mobile ad network. The mobile ad network uses this information to produce marketing reports to the advertiser and to calculate their mobile advertising costs.

Location Based Advertising

This figure shows how a location based search is the entry of the word “pizza” into a mobile telephone search engine which is combined with the location of the mobile telephone to identify Pizza restaurants that are near the mobile telephone. This example shows that some of the listings include coupons that can be used immediately at the restaurant.

The GPRS has made it possible for small and independent wap publisher to build and grow wap sites in virtually any niche no matter how small it is. This is possible because the cost to online publishing is extremely low.

The good news is, with such a low cost to enter a market, it is still very lucrative with huge opportunities for wap site owners.

Perhaps you have taken a lot of time and effort to build your wap site. It is getting popular month after month. You also notice the number of visitors to your site is increasing. Now is the time to start getting paid for your effort.

If you are just starting out, you may want to take wap site monetization into account before deciding on a topic. This is important especially if you do this not solely for hobby.

Don’t be afraid to make money from your wap site. Passionate wap publishers who make money from their wap site have good reasons and motivation to build their wap site and add high quality content. It is really a win-win situation.

In real life, you expect to pay for the majority of goods and services. As a wapsite publisher, you are providing information that helps the wap site visitors solve their problems or improve their situations. There is nothing wrong in earning revenue from the free information you give.

As an ethical publisher, I believe you will only write and publish quality information, not junk content which purpose is to merely earn money. After all, what is a better motivation to churn out more great content other than actually getting paid?

This blog will guide you through from basic to advanced steps that you need to know to start generating revenue, brainstorm ideas for monetization, leverage content for even better and stronger web promotion (that brings revenue), optimization of existing revenue stream, and others, including trends and news in the this industry.

Without correct web site traffic statistics and analytics, how can you know how many visitors come to your site, where they are coming from, or what they are doing while there? Analytics revealed by ZestADZ can easily increase conversion rates and revenue. On the Internet, we take these tools for granted. The Mobile Web is a completely different story.

ZestADZ Analytics:

• provides accurate visitor statistics, and detailed information about the phones they use and their capabilities.
• Our mobile analytics dashboard is configured  to show you the information you need at a single glance.
• Data is uploaded several times a day.
• Revenue Tracking – we show the details of the following

CPC, CTR, Impressions, Clicks and Revenue earned.

ZestADZ reports are going to be  updated and you will be able to see  enhanced version of it some time from now.

Hey ppl,

Here is interesting facts about mobile advertising.

With over 270 million mobile users, India is considered probably the hottest mobile phone market in the world. With this being the case, mobile advertisers are trying to cash in on the opportunity, as expected. As we’ve already seen, Indian operators are excited about mobile advertising and they see it as a potential long term revenue generating model. So, it’s only a matter of time before mobile advertising takes off big time in India.

Industry experts have predicted that mobile phone advertising in India would be worth more than $100 million in just a few years from now. Considering the market is currently valued at a measly $1million, it looks like quite a prediction. But experts firmly believe that the Indian market has the potential to become one of the top players in the world as far as mobile advertising is concerned. However, there are a couple of issues which need to be addressed to make this happen.

First, the cost of mobile web should be brought down. Though data plans in India are pretty much affordable, mobile web is one area where they can bring down the cost furthermore to attract more users to use the mobile internet facility regularly.

Second, the issue of revenue sharing between advertisers and mobile operators is an area of concern. Right now, the ratio is 70:30 with 70% of the revenue going to mobile operators and 30% going to advertisers. Understandably, advertisers are not exactly happy with this disproportionate sharing and they want this ratio to be revised.

Experts say that if mobile operators and advertisers could address these issues, the market may reach the $100 million mark sooner than later.

I actually think the issues mentioned here are common for markets all over the world. Even in the U.S., not everyone with a web-enabled phone is enthusiastic about surfing the web regularly, as the data plans are pretty costly. And the issue of disproportionate revenue sharing is not unheard of either, as the spat between Verizon and Google is well known. So, it’s basically an inherent flaw in the system. Unless people address this issue, there will always be hurdles in the path.

Hey ppl,

Today you can get some really interesting info. here on ZestADZ, looks like it’s been through a lot of updates recently.. and you can find some of them here below..

–Source code integration made easier for Facebook – API now available on the ZestADZ platform

–New SMS API added which makes ad pulling easier for publishers through a step by step process

–Publisher security enhanced: Password can be easily changed by the publishers themselves.

– New Reporting feature with eCPM added for better transparency.

– Average CTR is now generated on a monthly basis

– Enhanced demographics like yuppies, experienced, job seekers, stock brokers added for better    targeting..
– UI design goes a step ahead – LAF (look and feel)

– Publsiher status is displayed across most of the pages – to enable easier navigation.

Wow, looks like the platform has been through a complete makeover, and i’m sure these guys are gonna keep us begging for more..