This blog explains how to setup and manage mobile advertising marketing programs. Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices. According to strategy analytics, the mobile advertising industry will reach $14.4 billion in 2011.

Mobile advertising is different than other forms of media advertising. Ads can be targeted to very specific types of users, triggered to display at specific times, and have several new real-time interactive options. As a result, mobile ads have a much higher value than other types of advertising. Mobile ad click through rates of 3% to 4% are not uncommon.

Mobile Advertising Operation

This figure shows how a mobile advertising system can work. In this example, a company creates and submits a small banner ad to a mobile advertising network and selects location, time and category as the ad promotion criteria. The mobile advertising network submits these ads to multiple mobile networks and keeps track of the transmission, selection and response to these ads. The mobile system operators review the capabilities of the mobile devices in their network to determine which devices can receive and respond to mobile ads.

Moible Advertising Network

This figure shows how a mobile advertising network can operate. The mobile ad network receives and reviews mobile ads from content providers or mobile agencies along with the ad campaign name and criteria. If the ads conform to the required guidelines and are approved, the mobile ad network can forward these ads to mobile carriers that have been defined by the mobile ad campaign. The mobile carrier or their portal operators receives and delivers the ads to the appropriate channels and report the status of ad delivery to the mobile ad network. The mobile ad network uses this information to produce marketing reports to the advertiser and to calculate their mobile advertising costs.

Location Based Advertising

This figure shows how a location based search is the entry of the word “pizza” into a mobile telephone search engine which is combined with the location of the mobile telephone to identify Pizza restaurants that are near the mobile telephone. This example shows that some of the listings include coupons that can be used immediately at the restaurant.

The good news is, with such a low cost to enter a market, it is still very lucrative with huge opportunities for wap site owners.

Perhaps you have taken a lot of time and effort to build your wap site. It is getting popular month after month. You also notice the number of visitors to your site is increasing. Now is the time to start getting paid for your effort.

If you are just starting out, you may want to take wap site monetization into account before deciding on a topic. This is important especially if you do this not solely for hobby.

Don’t be afraid to make money from your wap site. Passionate wap publishers who make money from their wap site have good reasons and motivation to build their wap site and add high quality content. It is really a win-win situation.

In real life, you expect to pay for the majority of goods and services. As a wapsite publisher, you are providing information that helps the wap site visitors solve their problems or improve their situations. There is nothing wrong in earning revenue from the free information you give.

As an ethical publisher, I believe you will only write and publish quality information, not junk content which purpose is to merely earn money. After all, what is a better motivation to churn out more great content other than actually getting paid?

This blog will guide you through from basic to advanced steps that you need to know to start generating revenue, brainstorm ideas for monetization, leverage content for even better and stronger web promotion (that brings revenue), optimization of existing revenue stream, and others, including trends and news in the this industry.

ZestADZ Analytics:

• provides accurate visitor statistics, and detailed information about the phones they use and their capabilities.
• Our mobile analytics dashboard is configured  to show you the information you need at a single glance.
• Data is uploaded several times a day.
• Revenue Tracking – we show the details of the following

CPC, CTR, Impressions, Clicks and Revenue earned.

ZestADZ reports are going to be  updated and you will be able to see  enhanced version of it some time from now.

A few months back, we saw Madonna sign a deal with Vodafone wherein Vodafone users were able to listen to the album Hard Candy before it was even released in the market. Similarly, earlier this month, British pop sensation Natasha Bedingfield signed a deal with Verizon and will headline a Verizon VIP tour. Verizon users will have exclusive access to Natasha’s albums and users who download ringtones and other such content will get free tickets to her concert and other such promotional items. Usher Raymond has signed a similar deal with Sony Ericsson which will be the primary sponsor for Usher’s musical tour which is scheduled later this year. Though AT&T is yet to sign such deals with musicians, it has already signed deals with music websites such as Napster and eMusic.

The future, everyone says, is mobile. The dipping sales of compact discs and the alarming growth rate of pirated discs have made musicians take some serious decisions regarding the future and some musicians have already set the precedent. Now, it remains to be seen how quickly others can adapt to this new age medium. What do you say?

Here is interesting facts about mobile advertising.

With over 270 million mobile users, India is considered probably the hottest mobile phone market in the world. With this being the case, mobile advertisers are trying to cash in on the opportunity, as expected. As we’ve already seen, Indian operators are excited about mobile advertising and they see it as a potential long term revenue generating model. So, it’s only a matter of time before mobile advertising takes off big time in India.

Industry experts have predicted that mobile phone advertising in India would be worth more than $100 million in just a few years from now. Considering the market is currently valued at a measly $1million, it looks like quite a prediction. But experts firmly believe that the Indian market has the potential to become one of the top players in the world as far as mobile advertising is concerned. However, there are a couple of issues which need to be addressed to make this happen.

First, the cost of mobile web should be brought down. Though data plans in India are pretty much affordable, mobile web is one area where they can bring down the cost furthermore to attract more users to use the mobile internet facility regularly.

Second, the issue of revenue sharing between advertisers and mobile operators is an area of concern. Right now, the ratio is 70:30 with 70% of the revenue going to mobile operators and 30% going to advertisers. Understandably, advertisers are not exactly happy with this disproportionate sharing and they want this ratio to be revised.

Experts say that if mobile operators and advertisers could address these issues, the market may reach the $100 million mark sooner than later.

I actually think the issues mentioned here are common for markets all over the world. Even in the U.S., not everyone with a web-enabled phone is enthusiastic about surfing the web regularly, as the data plans are pretty costly. And the issue of disproportionate revenue sharing is not unheard of either, as the spat between Verizon and Google is well known. So, it’s basically an inherent flaw in the system. Unless people address this issue, there will always be hurdles in the path.

Today you can get some really interesting info. here on ZestADZ, looks like it’s been through a lot of updates recently.. and you can find some of them here below..

–Source code integration made easier for Facebook – API now available on the ZestADZ platform

–New SMS API added which makes ad pulling easier for publishers through a step by step process

–Publisher security enhanced: Password can be easily changed by the publishers themselves.

– New Reporting feature with eCPM added for better transparency.

– Average CTR is now generated on a monthly basis

– Enhanced demographics like yuppies, experienced, job seekers, stock brokers added for better    targeting..
– UI design goes a step ahead – LAF (look and feel)

– Publsiher status is displayed across most of the pages – to enable easier navigation.

Wow, looks like the platform has been through a complete makeover, and i’m sure these guys are gonna keep us begging for more..

The upcoming edition of momo Chennai will focus on iPhone – web / SDK based development. Having said that, the target audience will be Mobile Software Developers, Enterpreneurs, etc who is technically inclined and who is interested in capilizing on the iPhone Launch in India.

The momo sessions will be primarily developer oriented sessions and therefore targeted at people who know technology. However there will be one general session as well aimed to give an overview of the capabilities of the iPhone and possibilities of apps / services on the iPhone.

for more information visit http://www.momochennai.com/

• Help you and help ourselves monetize sites through mobile advertising
• Help you understand mobile ad networks better and to help you extract better value out of them.

Disclosure: I work at mobile-worx (the company that runs ZestADZ.com – a mobile ad network based out of India), but this blog is my personal effort help spread awareness of the pros and cons of ad networks (I may be a little biased here for obvious reasons of course ) and try to help mobile site owners to make more money.

Keep a close eye on this blog as there are some interesting posts on the way. In the meanwhile see you until the next time!